PiiiCK logo

a better way to shop

There is a customer service gap in modern multi-channel retail.

Faced with choice overload, shoppers often don’t buy the right product.

PiiiCK is a guided shopping tool that helps people quickly shortlist products.

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PiiiCK is a simple way to shortlist products

PiiiCK infographic

Shopping has become time consuming and stressful

Rapid changes in the retail environment have created new challenges for the shopper. The bewildering amount of choice, endless subjective product reviews, and complex technical features have made considered purchases feel stressful. Shortlisting a suitable product to buy can take weeks. There are better things to be doing with our lives than researching household items to buy.

PiiiCK saves time and simplifies the selection process

Shoppers will be guided through a simple three step process. PiiiCK will match individual requirements to product features and present three suitable products to choose from. It combines old school customer service with the latest data feed technology to alleviate the stress of shopping for complex products.


The PiiiCK team

PiiiCK team

(left to right: Colin Mercer, Jaymie Jeffrey, Kate Drewett, Rachel Brady, Roberto Simi)

PiiiCK has been co-founded by pioneering digital entrepreneurs Kate Drewett and Roberto Simi, a duo who has been providing digital solutions to problems for well-known technology brands since the early 1990s.

The team also includes Colin Mercer who is a process-driven project delivery specialist, enabling the team to maximise efficiency and get the job done. Rachel Brady is an experienced content producer with specialist knowledge of social media who will help bring the PiiiCK offering to life and to the right audience. Jaymie Jeffrey is the team’s experienced developer, with a vast knowledge of creating complex systems using the latest development methods.


The PiiiCK founders

Kate Drewett

Kate Drewett

Strategy, branding and creative direction

Leading strategic developer of customer experience and user interface innovation. Created solutions for brands including Intel, Argos, Amnesty International, Microsoft, Carphone Warehouse. Ernst and Young Finalist at Entrepreneur of Year Awards. Chaired economic strategy board for knowledge industries. Voted one of the top 50 internet influencers by Internet Magazine.

Roberto Simi

Roberto Simi

Strategy, online innovation and technical architecture

Technologist with strategic and tactical skills in all areas of digital business. Advisor on technology-led solutions, the design of usable interactive interfaces and conversion of digital activities into commercial results. Created award-winning innovative, interactive projects for clients such as BP, Kodak, Waddingtons, Philips, Cisco, Channel 4, BBC and Sharp.